Café 44: Among the Survivors
Café 44 of Arlington, VA, a successful breakfast, lunch & brunch hotspot, doubled its business after doing a “massive pivot” in its food service and customer outreach. They completely retrenched in May; re-opening from forced government closure to a social media favorite with an upscale dinner menu. “When we reopened in May we had to pivot strongly,” says owner Jula Jane. “Before the shutdown we were serving breakfast and lunch to a customer base that were tenants in our building….