Boxerbrand's Recipe for Success

A Hilton Head brother-sister team who took over their father’s French-American concept four years ago, managed to increase new-customer traffic this year by 70 percent. Utilizing communication tools such as Constant Contact, as well as all the social media channels, and benefitting from the “game changing” spotlight of Open Table, business at Charlie’s L’etoile Verte in Hilton Head, N.C. has been terrific, says Charlie Golson’s daughter Margaret Pearman. “Open Table was a huge game-changer for us,” says Pearman, a certified…

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As the Minister of Culture for Miami’s hotel hotspot Urbanica at the Euclid Hotel, Sexton Garcia has developed a reputation for attracting and retaining customers with his gregarious charisma.  Featured in a lengthy Q&A with Portray magazine prior to the pandemic measures, Garcia was cited in a “best of” series on the Miami scene. Most specifically noted for being “the most gregarious guy in Miami.” So, when Sexton paired up with renowned Argentine chef Fernando Trocca to open new concept…

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Domaćin Restaurant of Stillwater, MN was doing a strong business for over a decade when it was shut down by pandemic  regulations. And it roared back to life as a new and popular wine club with delivery service. In this week’s Q&A with Boxerbrand blog Recipe for Success, Domaćin’s brand ambassador Chris Kohtz discusses how the restaurant made lemonade from the proverbial lemons.  BB: How did covid inspire the creators of Domaćin? CK: It has “grounded” us in the best sense of…

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Three months after opening their Latin-Mediterranean bistro Piripi, named for the Spanish word for “tipsy,” Victoria and Hugo Meyer were dizzy with mandates and pivots. Servers became delivery drivers; a parking lot became the dining room; and suddenly they were packing up high-end scallop dinners with free champagne in to go containers—something they never wanted to do. “They wanted us to dance, so we danced,” says Victoria Meyer, co-owner of the 4,000 square foot concept in Erie, Colo. Along with…

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The darkest hours washed over an Ocean City waterfront craft-beer and unique dining concept, as pandemic closures overtook the nation. “Those first couple of weeks were the hardest,” says Zev Sibony, owner, 45th Street Taphouse Bar & Grille. The Taphouse is a high-end craft beer and scratch-made dining concept, the absolute jewel of a five-restaurant chain built near the beaches of Ocean City, Md.  “But once we figured out the best deals to entice people to come and eat with…

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When asked how he survived the past year in the restaurant biz, Idaho Falls restauranteur Jay Drahota, owner of 11-year-old concept D’Railed, chuckles and begins: “Gather round, for I have a story to tell.” The self-taught chef/owner of a thriving concept, serving A-5 Japanese Wagyu steak, Hungarian pork Mangalista, and 26-ounce Maine lobster could not have dreamed up bigger battles to wage.  And he does it all from an 1800s Union Pacific railroad building; purchased and converted. Adding to the…

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Debi Hernandez doesn’t sugar coat it. Running her Crisp Creperie concept in the middle of pandemic measures was, in a word, “rough.” But when the Cape Coral, Fla. chef/owner thinks about how bad things might have been, she is thankful every day: thankful that in 2019 and pre-pandemic, she was able to relocate her burgeoning food-truck business from Seattle, to the business-friendly state of Florida. “We were opened (in FL) for a little more than a year when we were…

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Three different Texas concepts, from high-end to casual, survived lockdown by pulling their oars in unison in the lifeboat of “to-go” dining. All meals, whether they were crafted at the high-end Cafe Central in El Paso or were produced in the kitchens of Famous Dave’s BBQ or the West Texas Chop House, were instantly transitioned. “The first thing we did was to improve our websites at all three of our restaurants to accommodate all-night ordering,” says Maricarmen Ramos, comptroller, Triple…

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Beloved Boston restaurateur John Moore has taken a page from Tom Brady’s playbook. Pulling up stakes from Boston, Mass., where he enjoyed a long and successful career overseeing a neighborhood eatery in Charlestown, a few blocks from Paul Revere Park, Moore now heads to sunny Florida. And like Brady, who exited the colder climes of Bean Town to quarterback the 2021 Super Bowl winning Tampa Bay Buccaneers, Moore heads to Florida supported by a team of Boston-area seafood purveyors heading once…

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Café 44 of Arlington, VA, a successful breakfast, lunch & brunch hotspot, doubled its business after doing a “massive pivot” in its food service and customer outreach. They completely retrenched in May; re-opening from forced government closure to a social media favorite with an upscale dinner menu. “When we reopened in May we had to pivot strongly,” says owner Jula Jane. “Before the shutdown we were serving breakfast and lunch to a customer base that were tenants in our building….

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